The first Amul dairy was opened in a small village in Gujarat, history was made in the dairy world today, watch the video

Dairy, which started from a small village in Gujarat, today became the largest brand in the country in the name of Amul. Amul has influence from North India to South and from West to East. The statistics alone tell the story of its success. Amul has 85 percent share in the butter market. In case of cheese this figure is 65-66 percent. Amul's share in baby milk is 63 percent. This position of Amul is historic in the history of dairy world.

Amul is in the news once again. PM Modi reached Gujarat on Thursday. Participated in Amul's golden jubilee event. Amul, started by exploiting farmers before independence, faced competition from other dairy brands but did not back down and created a history of success.

What strategy was adopted regarding butter?

Amul's products in the market range from milk to cheese, but Amul Butter has the largest share in the Indian market, but its journey has not been smooth sailing. Amul was favored from the start, but faced stiff competition from Paulson. People loved Paulson's butter. That's because of the way it was built. Paulson prepared butter using a European process and used salt.

Amul Girl was born to bring innovation to the masses

Amul's butter had no salt, so it looked soft. Amul changed its strategy. Adding salt to butter changes its taste. Amul Girl was born to bring this innovation to the masses. Sylvester de Cunha made Amul Girl. Amul's Absolutely Butterly Delicious ad became so popular that the company never looked back.

What strategy was adopted regarding butter?

Amul's products in the market range from milk to cheese, but Amul Butter has the largest share in the Indian market, but its journey has not been smooth sailing. Amul was favored from the start, but faced stiff competition from Paulson. People loved Paulson's butter. This was because of the way it was made. Paulson prepared butter using a European process and used salt.

Amul's butter had no salt, so it looked soft. Amul changed its strategy. Adding salt to butter changes its taste. Amul Girl was born to bring this change to people. Sylvester de Cunha made Amul Girl. Amul's Absolutely Butterly Delicious ad became so popular that the company never looked back.

In this way the common man's Naad Parkhi

Marketing has played a major role in the way Amul has carved a place in the hearts of Indians. The company has always released advertisements connecting Indians with everyday objects to illustrate the features of its products that are emotionally connected to Indians. People themselves can relate to it. Amul started spreading its message to people through advertisements.

Amul used humor and creativity to make its point and explain the importance of its products. Be it the state of the country, the achievements of Indians or major changes in the country, Amul has made people laugh and think through its advertisements. As a result, he managed to attract attention. Amul was imaged in the public mind as a responsible company that not only delivers its products but also conveys a message.

The domestic company brought average price products, also set a Guinness record

Right from the beginning, Amul cemented its identity as a local company in the minds of the people. Focused on delivering products to the middle and lower class. The prices were kept so that they were within the reach of the people. This way, your products can reach a large population of the country.

Amul's journey started from Gujarat and reached East India and South India via Maharashtra, North India. To further strengthen its grip in the south, Amul made Hyderabad its hub. Amul's Utterly Butterly campaign has been included in the Guinness World Records. This became the longest running advertising campaign. At the same time Dr. Varghese Kurian brought the white revolution across the country through Amul Dairy, which was started in the Kheda district of Gujarat.